Prime Days are part of the retail business
After years of double-digit growth, the global revenue growth rate of Amazon Prime Days has gotten milder, despite the steadily increasing volume of purchased items. This is also due to the much higher number of Amazon sellers participating to the Prime program, compared to only a few years earlier. To U.S. sellers, Prime Days represent the second-most profitable sale action on the Amazon marketplace after Black Friday. Also, brands that promoted their products by investing in sponsored listings experienced three-digit sales growth over the last few years.What is on the wishlist?
Surveys carried out in the weeks before Amazon Prime Days showed that most consumers had consumer electronics and clothing on their wishlist. However, homeware products and household essentials ended up in the shopping carts of most U.S. shoppers. In the United Kingdom, toys and games dominated the ranking of products having the highest sales growth compared to pre-Prime times.U.S. Prime users bought the necessary
As forecasts indicate, the United States is and will remain the top retail market for Amazon. In the country of its headquarters, the e-commerce giant has over 163 million Prime users. To them, the sale event is an occasion to purchase something for themselves or their household, rather than gifts for others. Also, the upcoming holiday season seemed too far in time, with only four in ten U.S. shoppers purchasing gifts for the holidays between November and December.In 2022, Prime Day was affected by two global financial developments: unprecedented inflation and recession fears. Rising interest rates hardened the financial situation of 25 percent of U.S. Prime users, discouraging them from shopping during the sale event. Despite increasing profits for Amazon, Prime Day 2023 did not seem to be the edition of impulse purchasing. In the United States, about seven in ten Prime shoppers monitored sales on items they really needed. Once they placed their online orders, a significant number of shoppers postponed their actual payment. The latest U.S. sale edition saw an impressive growth of Buy Now, Pay Later purchases, worth 927 million U.S. dollars in total.